Dessert Land Rotating Calendar
The LEGO® Dessert Land Rotating Calendar is a whimsical, interactive desk accessory that transforms the daily routine into a joyful ritual. Designed in the form of a strawberry layer cake, this buildable calendar blends the charm of dessert-themed storytelling with real-world functionality—offering a fun and imaginative way to track time.
Role Individual Project
Company LEGO
Project duration May 2025
About the Project
To create a LEGO® product that merges play with purpose, encouraging daily interaction long after the build is complete. The calendar offers a functional tool that sparks creativity, emotion, and routine engagement—bringing LEGO into the rhythm of everyday life.
Lego Lifestyle
This concept emerged from a desire to make LEGO® a seamless part of everyday life—not just as a toy or collectible, but as a functional object with soul. Inspired by rotating mechanical calendars and the universal love of sweets, the strawberry cake form was chosen to be visually striking, emotionally delightful, and narratively rich.
Theme Story
Welcome to Dessert Land—a whimsical world where cakes are castles, strawberries sparkle like jewels, and every day is a reason to celebrate! Nestled in a land made entirely of sweets, the Dessert Land calendar is set in the heart of a towering strawberry layer cake, where two LEGO® Minifigures are hard at work building their dream dessert kingdom, one delicious tier at a time.
Target Audience
Designed for LEGO® fans aged 13+, this playful desk accessory blends function and fun—perfect for students, creatives, and anyone who enjoys adding joy to everyday tools. Rotating each layer turns updating the calendar into a delightful daily ritual, filled with movement, mood, and a touch of dessert magic.
Context & Playing Experience
As users rotate the cake layers to update the day, date, and weather, they become part of the story—pastry architects in a world where time is measured in treats. The final row brings an extra sprinkle of fun, featuring playful icons for moods, weather, and special events—like "Rainy Cozy Morning," or "Surprise Party."
The play experience is both delightful and meaningful: it turns timekeeping into a daily ritual of expression and creativity. Whether it's placing a new icon to mark a celebration or simply spinning the cake to a new day, users engage with the calendar like a living storybook. Dessert Land isn't just a setting—it's a feeling, where routine becomes playful and every morning begins with a smile.
Special Row!
Each of the four rotating layers displays part of your day: weekdays, dates, events, and a playful row of mood and weather icons. Whether it’s a raincloud, ice cream day, or lazy Sunday, give it a spin and start each morning with a cheerful twist.
Visuals
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